Maybelline Cosmetics is an American company owned by L'Oreal that produces and sells makeup products globally. They are headquartered in New York City and their manufacturing facility is located in Little Rock, Arkansas. L'Oreal purchased the company in 1996, which gave L'Oreal access to a more mass market audience in cosmetics. Maybelline New York is the number one cosmetic brand globally -- sells in 90 countries and has products in most every major mass-market retailer in the world. Maybelline's annual sales exceed $1billion with over 50,000 employees (Maybelline Sales, Inc., 2012).

Competitive Comparison - Revlon is also an American skin care, cosmetics and personal care company headquartered in New York City. Revlon corporation has revenues in excess of $1.3 billion with 7,000 employees worldwide. Revlon has continued to acquire brands like Max Factor, sometimes selling then to larger firms, but continuing a pattern of mergers. Revlon is active in many...
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