Personal Values and Commercial Enterprise

Work is one of the most important parts of the lives of most people within modern societies. As much as almost anything else in our lives, work and our vocational identity define who we are and determine how we live. Success, in and of itself (i.e. virtually without reference as to what realm success is achieved) is pursued and congratulated. Great financial success is one of the most common hopes of the average person, with the particular means of achieving it substantially just a road to that end. Albert Einstein (and many others) worried that this overemphasis on "acquisitive" success robbed the spiritual value or community-mindset that corresponds to genuine satisfaction in life. Twentieth Century psychologists like Nathaniel Brandon and Abraham Maslow and sociologists like C. Wright Mills have written extensively about the over emphasis of success instead of value to others or to society...
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