Small-Business Marketing Strategy

Small business

Derrick Fine Foods were established in 2001 by Derrick John with the San Francisco store being the first, followed by New York branch and the Tennessee. DFF deals in various consumables hence has the bakery department, meats department, produce section, cheese and dairy section as well as wine section. This gives it a wide coverage in terms of the edibles that may be needed on a daily basis by the clients that visit their stores.

There are various reasons that informed the location of the three branches at the regions they are at. San Francisco was identified and preferred for the first store after a thorough needs assessment that was carried out by Derrick hence indicating that a gourmet store was needed in the region. The most important factor was the population of San Francisco which was 60,000 on average at the time and was...
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