Cross-Cultural Communication

With increased competition being witnessed in many industries, Multinational companies are setting shop to new foreign markets as a way of increasing their profitability and remaining competitive. Many countries have liberalized their markets, and present advancement in technologies has made it easy for companies to open new branches in foreign markets. However, this also comes with it challenges, particularly relating to cross-cultural communication. Effective cross-cultural communication is very important to the organization that some scholars such as Levitt (1983) argue that it can determine the success or failure of a foreign business in the local market. It is against such statements that this paper examines the factors that impact cross-cultural communication at the workplace.

The paper will particularly aim at answering the following four questions; what is communication? What does it look like? What is the purpose of communication within organizations? And, what factors can negatively impact effective...
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