Price Targeting Industry

Customers usually complain that they purchased the same product or service at higher price than their friends did. This is actually the price targeting technique that sellers use in order to receive maximum profits or revenue. However, if the customers are aware of the actual price and sellers' technique then they can make a better deal.

Price Targeting

Price targeting is one of favourite techniques of vendors to earn more profits since they can sell the same product or service at different prices to different customers. By this method, vendors identify point of transaction where consumer decides to purchase the product or service and is ready to pay amount close to the maximum price. Thus, the vendors may capture the consumer surplus.

Retailers make discrimination in prices because consumers also hide the maximum price that they are willing to pay off for the particular product or service....
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