Super Bowl Case Study

With the declining power and reach of traditional marketing media due to technological developments, growing competition and diversification of media channels, the main issue for the Super Bowl is to tap into the potential of word of mouth and buzz marketing to attract advertisements for its commercial profitability. With the decline in popularity of televised sporting events such as the Winter Olympics 2006, the Super Bowl needs to develop innovative marketing strategies to maintain its relevance in the mind of the consumer and marketer.

The Super Bowl is the most widely watched television event in the United States watched by more than 100 million national viewers and 1 billion worldwide. This provides an attractive opportunity for marketers to advertise their products. Because of the strategic value of advertisements spots during the Super Bowl, the advertisements are produced lavishly and possess entertainment value, so much so that...
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