Regal Marine's Use Of Product Lifecycle Management

How Regal Marine Is Using Product Lifecycle Management

To Stay Competitive

The ability to effectively manage product lifecycles, including the ability to quickly launch new products profitably, is what often separates the most and least profitable companies in any industry. In industries that are highly reliant on customers, this ability to quickly translate market requirements into finished products is even more significant. The role of Product Lifecycle Management (PLM) is centered on taking the most important product attributes of a future product, coordinating with suppliers, manufacturing centers, marketing, sales and service to ensure the product is produced to specifications and at a profitable price (Agarwal, Gort, 2002). For the Regal Marine Company, the profitability and long-term growth of their company is directly related to how well they can continually design, produce and sell state-of-the-art pleasure boats, water craft and yachts for their customers....
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