Integrated Marketing Communications

Communication being an important element of organizations needs to be integrated in all areas of working so that the purpose, the goals, objectives, and the mission with which the organization is formed are achieved successfully. The concept of integrated marketing is applied everywhere in the world by almost more than half of the organizations. Out of which many are the renowned brands who precisely used their marketing communications to build this spot for themselves. The marketing communications require that all concepts of marketing communication come together to combine as synergy and perform one unified function for building the brand. Integrated marketing communications has been a long gone concept used by the famous brands and the reason why not all brands are successful at implementing is that it takes a critical analytical approach to understand how the different communications combine together with what ratio to form a strong...
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