Yahoo!

A Critical Analysis

Yahoo! History

Problem Areas for Yahoo

Search Engine Industry Review

Yahoo! In the Light of Porter's Theory

Threat of New Entrants

Threat of Substitutes

Bargaining Power of Suppliers

Bargaining Power of Customer

Competition in the Industry

Strategic Plans of Yahoo!

Financials

Yahoo! Stakeholders & Other Strategic Partners

Strategic Challenges

Strategy Implementation

Realign the focus of Employees without layoffs

Improve the Algorithm

Apply the Algorithm

Redeploy the Advertising Network

Expand the Ad Network

The Implementation of Outside Publishers

Yahoo! is one of the pioneers of what virtual internet world looks like today. Incorporated with the sole objective of providing internet service to both end-users and businesses, Yahoo! has transformed into more than that. It was founded by David Filo and Jerry Yang in 1995. Since then Yahoo! has enjoyed the status of market leader for several years. However with introduction of Google and tough competition from organizations...
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