Interface Design & Software Acceptance

Interface Design & Software Applications

Previous research efforts have focused on particular pre-existing software with little focus on behavioral antecedents. Theoretical perspectives highlight the need for marketers to understand the importance of the adoption and acceptance process of next generation software in the current market. Conclusions from research have indicated a gap for behavioral antecedents that have led to a void in marketer's ability to understand and predict consumer behavior.

Lack of user acceptance impedes the success of new software. User acceptance is a pivotal factor in whether software will be used. Usability involves effectiveness, efficiency, engagement, error tolerance, and ease of learning (Quesenbery, n.d.). Accessibility involves usefulness to measure whether the actual users can achieve the goals (Anon., 2000). Interface design affects whether users use particular software. The study is to determine how users make decisions to use software based on the interface design....
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