Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits

In the book The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits, author Adrian J. Slywotzky (1998) provides insight and information relevant to making a business work both in the present day and in the future. Traditionally, it was believed that market share was (and should be) nearly the only focus of a business, if that business was to be successful. In Slywotzky's (1998) book, however, there is more to the issue than just how much of the market the company has captured. Now, it is believed that the main focus should not be on the extent of the market share held by a particular company, but on the way that company treats, reacts to, and responds to its customers (Christensen, 1997). "Customer-centric" is the term being used, and it means a large and...
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