Odor Beaters Athletic Shoes

The market for athletic shoes has grown into a multi-billion dollar global enterprise in the last several decades. Athletic shoes comprise about 33% of a $48 billion market, growing annually (National Shoe Retailers Association, 2012)

Athletic footwear includes athletic, sport, and active lifestyle footwear for men, women and children. It may be performance oriented, outdoor oriented, or even casual, but is designed to aid individuals in sporting activities.

One interesting fact about athletic footwear is that it has evolved over the last few decades to also become a fashion statement. Basketball shoes, for example, are worn not just on the court, but as everyday "urban" outfits, thus drastically increasing the size of the market.

Odor in shoes, particularly those worn in sporting events in which there is heavy perspiration, are considered one of the most irksome issues for athletic shoe wear, requiring regular inserts, use of...
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