Best Buy Strategy

Best Buy Current Strategy

Best Buy Co. Inc. is a global retailer that produces technology and entertainment products and services across the globe. The company incorporated in 1966 in the state of Minnesota and today it is operating in U.S., Europe, Canada, China and Mexico. Best Buy controls a collection of retail stores and websites under eleven brand names.

Target Market

Best Buy mostly targets the individual consumers, which Best Buy divides in to three main areas; rich suburban families, trend setting urban individuals and closely linked families of Middle America. Majority of the Best Buy's consumers are Americans; however, the international customers also made a good contribution to the revenue few years back.

Best Buy currently operating in four continents provides following range of products and services:

Consumer electronics: It is the largest product category providing audio equipments, television sets, audio players, DVD players etc.

Entertainment...
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