He began to speak less formally, weaving his previously formulated questions into something that resembled a conversation. This led his interviewees to speak more candidly and with more self-reflection, moving beyond their celebrity images. Chirban's interactive interviewing required more empathy and listening skills on his part, but the trust that it established enabled him to enter the interviewee's world. The new relationship also allowed interviewees to reflect on their past with new understanding as the dialogue unfolded (Ritchie, 1997).

Interviewing is a complex and demanding task. It is a direct conversation the purpose of which is to gather information b; administering a set of questions. The interview is a key data collection tool for conducting surveys. Reviewed literature describes the ways in which survey data can be gathered; questionnaire design and interview techniques, and analyses in detail the fundamental characteristics of the interview a structured method of obtaining information in...
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