Xerox

How did disruptive innovations in the industry affect Xerox? Did it adjust; and if so, how? Discuss possible sources of innovation for Xerox

Capitalism, in general is often referred to as a "Profit System." However, a more accurate term would be that of a "Profit and Loss System." Consequently, due primarily to this loss component, innovations arise. Disruptive innovations occur when an unusual industry occurrence disrupts traditional thought process. The prevailing thoughts are often found to be incongruent with market demands. As such, innovations arise which propel companies to the forefront of their respective industries. Xerox is no exception to this occurrence. Its industry was characterized with intense competition and rapidly decreasing margins. These eroding margins resulted in subpar performance for the company in regards to revenue and net income. The increased competition, particularly from Asian countries placed downward pressure on margins due primarily to low manufacturing costs. In...
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