Starbuck's Pricing Strategy:

Throughout its history, Starbucks Corporation has established a reputation for having the most expensive coffee products in the marketplace. The evident premium pricing at Starbucks are combined with the premium name or brand that the organization has also developed. While the prices of Starbucks coffee products are relatively expensive, the high prices are approved by many customers in many places where the firm has its operations. Pricing act as an important aspect of Starbuck's marketing strategy because it's critical to the firm's promotion strategies and profitability. However, the company's pricing strategy is based on several aspects and decisions that help in determining its efficiency.

Pricing Decisions and Strategies:

Pricing decisions and strategies are important to a business since pricing is the only element in the marketing mix that generates revenues. Moreover, these decisions and strategies are crucial since the wrong ones can damage the firm's corporate value...
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