travel industry is currently undergoing several changes because of the introduction and increased use of internet technologies. These technologies have provided several opportunities in this industry that have made it more attractive for small companies because of the numerous advantages associated with these developments. For a small company considering entry into the internet for market travel, there are various strategy routes that can be used for developing corporate and global strategy for all business operations. The most appropriate strategy for such a company is the prescriptive strategy route because its helps in strategic planning, which is an important aspect for every company or business. This approach enables the firm to develop its objectives, goals, and intended strategies to business operations through analysis of the environment and the organization's resources.

As an established internet provider, the small company can used learning-based, survival-based, and network-based strategies to increase its presence in the...
[ View Full Essay]