Global Market Research

The multifaceted nature of global market research makes the diverse nature of business strategies' analytics, intelligence and market data needs accomplishable with significant accuracy and insight. The use of a diverse set of tools can just as effectively define in which location and with what specific menu items a U.S.-based retail franchise needs to combine to succeed in Brazil for example. Global market research strategies can also define the optimal series of decisions for changing the packaging of their flagship packaged product, Macaroni and Cheese in Asian nations. Online learning companies including many traditional colleges and universities are using global market research techniques to better understand how they can attract more graduate students for MBA programs specifically designed for potential students located in India.

Analyzing the Potential for Global Market Research

Starting with the U.S. retail franchise looking to open a new location in Brazil, the multifaceted...
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