Schultz is the inspirational leader for Starbucks, and as such is a critical element in creating the company's attitudes, beliefs, behaviors and motivations. It was Schultz who created the company in the first place, and this gives him a tremendous amount of credibility with anybody who works there. There is no person who has contributed more to the success of the company, and this is something that is recognized within the company and externally as well, so in part working for Starbucks implies that one buys into Schultz's vision for the company.

That vision includes making Starbucks a great place to work, with a positive attitude. Schultz wanted Starbucks to have great people working on the front lines in order to create a superior customer experience, as he feels that this will drive the repeat business that is so critical to the company's success. Moreover, the superior service from the...
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