Mobile Phone Ad

Rhetorical Analysis: Nokia N-Series Ad

Advertisements, like other man-made artifacts, utilize the concepts of logos, ethos, and pathos to persuade its target audience to subscribe to the idea or message presented in it. Ads are just one of the many artifacts that can be used for persuasion, and as such, being an artifact with a purpose of persuading people, it is also susceptible to being an object of rhetorical analysis (or in specific usage, can also be called rhetorical criticism). In rhetorical analysis, the artifact is analyzed based on the elements of logos, ethos, and pathos. These elements are critical in the analysis, since they complete the substance not only of the artifact itself, but also of the content or the message it conveys to its target audience.

For this paper's discussion, rhetorical analysis will be applied to an advertisement of a mobile phone company. The Nokia...
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