Organization Behavior

Marketing Strategies for ODI Lens

MARKETING PLAN

Target Customers and Market Segmentation

Major Target Groups

Pricing Strategies for ODI Lens

Introduce at the minimum possible price

Convincing the potential farmers

Selling and Promotional Strategies for ODI Lens

Promotional mediums

Forecasting Unit of Sales for the Next Three Years

Optical Distortion Inc. is a small scale business corporation that manufactures contact lenses for chickens to impair their eyesight. The lenses manufactured by ODI are used by chicken farmers in order to reduce chicken cannibalization and trauma which occurs after debarking process. It also improves the feeding efficiency of the chicken farm. Optical Distortion Inc. has brought revolutionary change in the chicken farm management by replacing the traditional techniques of reducing cannibalization with the usage of ODI lenses.

ODI lens is a thin plastic or glass lens that is placed on the Cornea of a chicken's eye and restricts their...
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