The quest for so-called "Business Intelligence," or BI for short, has been on the forefront of many organizational priorities in the last decade and it is likely that this trend will continue indefinitely. The attraction to BI is fairly clear. Although collecting and storing large amounts of information has become ubiquitous among modern organizations, there has been a relatively slower development in the ability to harness information to better support organizational goals and meet business objectives. Therefore the emerging BI technologies have promised to deliver better reporting and metrics to help professional spot trends and find insights. However, in spite of the best intentions, the ability to BI to contribute any meaningful assistance in finding opportunities has been somewhat lacking. This paper will look at the current state of BI, some of the best practices, as well as opportunities for the future.
Data does not equal Information
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