Data Warehousing and Data Mining

Executive Overview

Analytics, Business Intelligence (BI) and the exponential increase of insight and decision making accuracy and quality in many enterprises today can be directly attributed to the successful implementation of Enterprise Data Warehouse (EDW) and data mining systems. The examples of how Continental Airlines (Watson, Wixom, Hoffer, 2006) and Toyota (Dyer, Nobeoka, 2000) continue to use advanced EDW and data mining systems and processes to streamline their business models are a case in point. The greater the level of economic uncertainty, perceived and actual risk in any given strategy or endeavor, the more the reliance on EDW, data mining and advanced forms of predictive modeling including analytics (Sen, Ramamurthy, Sinha, 2012). From this standpoint, the emerging areas of high growth in the global economy are attracting a high level of investment in EDW, data mining, predictive modeling and analytics. The latest figures illustrate how...
[ View Full Essay]