firms, the organizational structure will have an impact on how well they are able to achieve operational objectives and increase profit margins. In the case of Southwest Airlines, they have redefined the way carriers are interacting with customers and the kinds of services that are provided. This is illustrating how the kind of structure will influence the way a firm is able to reach out to stakeholders. To determine the kind of model that Southwest is utilizing requires looking at: the organizational structure, how it functions and the design. Together, these different elements will show how Southwest Airlines is able to use them to increase revenues and meet the needs of various stakeholders.

Describe the organizational structure of Southwest Airlines. Compare and contrast that structure with two different organizational structures.

The organizational structure that is used by Southwest Airlines is a hybrid model. This is where the firm is utilizing...
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