Postmodernism

Discovering Postmodernism in Advertising

For the sake of this task, an advertisement from a company called Patagonia will be used. Patagonia is a company that provides an array of sporting and outdoor equipment, along with a huge variety of sports and active apparel. Patagonia is an American company that has been in business for more than three decades. This is a company that began as a very small company that provided supplies for rock climbers that branched into a franchise that supplies equipment and apparel for many sports and outdoor activities. In addition to providing equipment and apparel, Patagonia is a company that supports environmentalism and "going green" before it was the trend that it is today. Patagonia is committed to environmental awareness, protection, and support in every stage of production, including after the consumer has purchased a product from their company.

Postmodernism is a term that came into...
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