Healthcare Administration

THE SIX STAKEHOLDERS GROUPS FOR RIVERVIEW REGIONAL MEDICAL

The six stakeholder groups for the Riverview Regional Medical Center are as follows: clerical staff, medical laboratory technicians, nurses, housekeeping staff, patients, and physicians. The hospital is comprised of 700 people who all play as stakeholders for the hospital.

TARGETS MARKET OF EXISTING PROGRAMS AND THE GAPS IN RRMC MARKETING STRATEGY

An addition added to the RRMC is the Heartburn Treatment Center. A nurse manager is utilized in the Heartburn Treatment which is similar to that of the management model used in the ED. PH monitoring, which uses the Bravo capsule, is considered one of the diagnostic procedures. This procedure is used on qualified patients, and the Nurse First program stressed the role of the hospital's commitment to the care of the patient. Usually, the nurse is the first person viewed by the patient in the ED, not individuals that...
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