Vision Statement

Discuss the way vision was used at Mentor Graphics.

At Mentor Graphics Corporation, the created vision had several components, which might be regarded as questionable in terms of effectiveness. First, the vision was "unarticulated," meaning that, at best, the vision was not even a statement as such. Instead, it is likely that most employees and managers were not as such aware of the vision statement, but rather had little more than a vague notion of what the company aimed to do. The second component of the developing vision was to "Beat Daisy." In addition to being somewhat vague, this statement is also reactive to the products of others rather than focusing on the goals of Mentor Graphics Corporation itself.

McCarthy (2009), however, provides some good advice on creating an effective vision statement. The first requirement is to determine what the company would like to achieve in the future....
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