This chapter addresses the reasons that one should study business and businesses to begin with. The authors make the point that they do not intend for this to be a narrow study that just focuses on particular examples of successive and failed businesses, although it will include case studies too.
But the major point of studying business, the authors write, is to provide a larger sense of what is needed to succeed in today's working world. Unlike previous generous of workers, who could succeed by mastering a few specific skills, today's workers have to be broadly educated, being able to exhibit: "honesty and integrity, willingness to work hard, dependability, time management skills, self-confidence, motivation, willingness to learn, communication skills, professionalism."
The chapter also provides basic definitions that will be used throughout the books, including "business" (the organized work of individuals coming together) and providing a brief overview of...
[ View Full Essay]