Business Plans

Marketing Plan and Evaluation

The marketing plan should revolve around the marketing mix. The mix encompasses the four Ps of marketing, each of which will be addressed in turn in this business plan. The four Ps are product, price, place and promotion (NetMBA, 2010). With respect to product, the coffee shop will be a premium example of a coffee shop. Australia has an exceptional coffee culture, so good that it is the envy of the world, and exported to foreign nations like Singapore, Hong Kong and the United Kingdom. The quintessential Australian coffee shop experience and the products related to that experience is what we are selling. The experience itself will be familiar to anybody who has patronized a high quality coffee shop -- relaxed atmosphere, well-trained staff, good music, free Wifi and other service elements. The product will consist of high quality espresso primarily, and the drinks...
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