Strategic Value of Business Intelligence: Lessons Learned from Case Analysis of Exclusive Resorts LLC and Marshfield Clinic

Analytics and Business Intelligence (BI) have the potential to completely redefine and make more customer-centric any enterprise. The tendency to celebrate technology alone is however short-sighted and lacks awareness of the broader, more strategic issues that surround successful BI and analytics implementations. This is an area of software where the ability to analyze terabytes of data very quickly while also testing hypotheses and evaluating trends can become more of a focus that using these systems for accomplishing strategies and long-term objectives (Todd, 2010). The ability to integrate analytics and Bi into an organization is predicated on having a very clear vision and mission for how a specific BI and analytics application or platform will be used to accelerate an enterprise to its objectives. The foundational elements of change management strategies must be in...
[ View Full Essay]