Communications Plan

Developing and Managing an Effective Marketing Communications Plan

The chief focus of an effective communications plan for any company is the customer. Today's customers have high expectations for offerings that not only satisfy their needs, but also reflect their individual tastes and preferences and provide superior value. In a highly competitive marketplace, companies must consider the importance of meeting and exceeding these expectations in order to win new business and build a loyal customer base that will result in repeat sales.

Effective marketing communications create consistent and meaningful dialogue with customers over time. Regular outreach -- in the form of advertising, direct mail, email campaigns, and other strategies -- give companies the ability to communicate key branding and sales messages to new and existing customers, and also gain valuable feedback to inform new marketing strategies and enhance product lines.

One of the most popular and efficient avenues for...
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