Capital

According to the National Venture Capital Association (NVCA, 2012), the venture capital industry is attracted to companies that are developing significant innovations. Some examples cited are a new piece of software, a new drug or a new model for consumer sales. Venture capitalists enter the industry when the product is ready to take to market, and is in a position to enjoy significant growth. Venture capitalists therefore seek out businesses with a high potential for success, and they provide the capital that allows those businesses to succeed.

The businesses that venture capitalists prefer are at a stage where they are more than just an idea, that there is something the company can take to market. Venture capitalists want to see that there are revenue streams coming down the pipeline, because the venture capitalist needs to be able to envision an exit strategy.

Often, venture capitalists seek out companies where...
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