Marketing

The National Wrestling Hall of Fame is located in Stillwater, OK. The objective of this marketing plan is to double attendance and revenues this year. The plan recognizes that this is a major challenge, but with the right marketing strategy, these objectives can be achieved. The tactics will focus on three areas -- promotions, product and special events. With respect to promotions, we want to encourage visitors who are in Oklahoma City or Tulsa to make the trip to Stillwater, so promotions will focus on making the town itself more attractive to visitors. The product will be tweaked, in particular to provide a more interactive experience. In addition, special events will be added, to draw more people to the hall.

Our offering is differentiated in that we are the only major sports hall of fame in Oklahoma, and in Stillwater. This means that for visitors to the region, we...
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