Responsibility Project

Responsibility in Business: No Bad Brownie

The importance of business ethics has been sharply and repeatedly highlighted by many event s over the past decade or so, from the series of scandals at the turn of the century (Enron, WorldCom, etc.) to the more recent financial meltdown precipitated by nefarious lending practices and trick bookkeeping. While negative outcomes from unethical behaviors seem to be the most headline-grabbing means of encountering ethical dilemmas and decisions in business today, they are far from the only means of investigating such issues. A video on Liberty Mutual's ethics-dedicated website, The Responsibility Project, highlights many different instances of positive ethical outcomes, and of ethical struggles that companies have had to contend with. The brief video of Gresyton Bakery, a commercial brownie manufacturer that is involved in both wholesale and retail distribution, shows how positive ethical choices can also have profound impacts on business...
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