perception and on the circumstance that selective perception may be more dominated by images than by any other factor. We are prone to making impressions, yet as the study in this essay shows it may be images that subconsciously form our impressions and direct judgment to be made about them accordingly.

All too often, selective perception gets us into difficulties as witnessed by the Northwest Airlines Flight 259 that crashed after forgetting to extend the flaps for takeoff. This was as minor aspect, yet the pilots completely overlooked it. Selective perception works in social areas of life too where people are regularly hired for certain characteristics that employers observe yet gloss over others. Research shows that much of causal perceptions or interview selection is made of fleeting instinctive impressions where discrete components are aggregated into a holistic whole. This is called a stereotype and stereotypes are instinctive, unconscious, and often...
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