Sampling Techniques Reveal

Media Psychology

The first study of focus regards perceptions of news media bias and how individual and interpersonal factors affect those perceptions. The sampling method used in this study is non-probability. The researchers worked in conjunction with an international marketing company. The company contacted a massive quantity of people via mail inquiring for participation via mail and via telephone; they had more than 500, 000 participants. The researchers and the international marketing company solicited people based on census data so as to reach intentionally reach & sample a diverse population of participants. They collected data using surveys and questionnaires. The authors were concerned with drawing participants across levels of income, gender, race, and marital status. They made more than one adjustment to their sample group before sending out the questionnaires. They used the census data to draw on populations across age, population density and household size.

The...
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