Typography Graphic

For any organization, the way they communicate to the audience will determine their influence on a host of issues. In the case of Amnesty International, the human rights group is dealing with a conflict of interest by having a former Guantanamo detainee (Moazzam Begg) working with them. This is troubling, because the radical Islamist views that Begg will frequently discuss are in direct conflict with the ideals of the group (i.e. human rights and equality). ("Amnesty International") To fully understand how this is taking place requires looking at the organization's web site. This will be accomplished by studying: their audience, the purpose, the context and visual cues of the typography. Together, these different elements will support the thesis statement of how the viewer is impacted by what they see and read.

The Audience

The audience that the Amnesty International is trying to reach out to is individuals who...
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