IBM Culture

IBM -- Maintaining Culture

IBM was able to maintain its corporate culture for many years in the midst of an every changing environment. This paper explores how IBM was able to do so.

IBM serves as a prime example for many organizations who wish for create a corporate culture that endures. The organization was able to embed a corporate culture that was able to withstand the pressures that are created by a dynamic and rapidly changing global business environment. Not only was IBM able to keep its sole throughout the changes, so to speak, but it was also able to leverage its culture to tackle the emerging dilemmas that it faced in the wake of globalization. With nearly half a million employees this was not an easy task either. The culture that IBM was able to sustain definitely had its access to state of the art technology. This...
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