Ben & Jerry

The concept of unit pricing relates to the price per unit of a good. Often, companies like to convey the impression that buying a larger size saves the consumer money, but unit pricing allows the consumer to see whether or not this is the case. Unit pricing reflects the price per unit of something, rather than the price per container. The point of unit pricing is that it allows the consumer to see the price per unit, rather than the price for whatever size container is available. This allows for comparison between products sold in different sized containers (Montaldo, 2012).

The Consumer Bill of Rights was introduced by John F. Kennedy in 1962. There are six such rights. These are as follows: the right to be safe, the right to choose freely, the right to be heard, the right to be informed, the right to education and...
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