Marketing Activities of Monster Energy

Market Activities of Monster Energy

Monster Energy is an energy drink produced and launched in 2002 by the Monster Beverage Company through an affiliation of another company the Sacks and Schlosberg (Gitman & McDaniel 2007). The beverage was produced after the demand increment of the drink to the customers. Its most target consumers are the university students, truckers and much of the sport fanatics. The company works under a slogan "Unleashing the beast" that has attracted the much clientele; enhancing the brand's successful marketing. It has enabled its marketing operations through micro and macro environment as depicted in the research below.

Research Analysis

As the company's marketing consultant, I have conducted a quasi-analysis through secondary data collection methodologies. A number of resources have been used alongside the brand's website to get proper and appealing qualitative and qualitative leads on Monster's Energy marketing activities. The main...
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