national symbols used in marketing products, sometimes to evoke a feeling of viewpoint, sometimes to add credibility to the project, and sometimes to actually encourage the consumer to purchase based on the symbol. The American Flag, for instance, is used in marketing to prove that something is American made or that purchasing it will help America; it can also be used in certain political campaigns to evoke the feeling of patriotism and therefore the desire to use that particular product to be patriotic. The American Eagle is often used in the same way -- to purchase minted coins, stamps, or as a symbol of freedom and individualism. Flags or strategic positioning of symbols (Mexican sombrero, Irish flag or Leprechaun, etc.) help consumers identify the nation with the brand.

DP 5-2 -- Enculturation is a learning process in which an individual learns the values and behaviors required of them to belong...
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