Napoli, head of corporate planning for the Swiss Schindler company, has this job of building and promoting elevators in India. He has been told by Schindler, that for him to succeed, it is important that he be "half monk, half warrior" in order to adapt to and attract the Indian people to his work. Napoli describes himself as warrior, and intends to work on his monk part. In the meantime, he is finding the job grueling and uphill although he feels that he is making progress somewhere.

He had already established offices in New Delhi and Mombai, had hired five Indian top managers, and begum implementing the aggressive corporate plan that he had initially drafted. This plan called for a $10 million investment and centered on selling local core products with no allowance for their customization.

However, Napoli was now faced with three challenges:

For the second time in two...
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