Shopping Behavior

The shopping experience for the typical American has changed dramatically over the last few years. Due to economic circumstances plaguing both the global and domestic economy, shoppers are now more apprehensive about their purchasing behavior. Likewise, other economic circumstances such as the decreasing trend of the average Americans income are also contributing to the extreme bout of pessimism the nation is currently experiencing. It is no secret that the economy is in shambles with unemployment around 8%. Many states such as Florida and Nevada are experiencing unemployment rates still near the 10% range. As such, shoppers are attempting to save more money and are foregoing luxury purchases until they feel more secure in their finances. From my interview, I also realized the prevalence of government intervention on the overall sentiments of the average American shopper. As I will allude to in the following pages, American shoppers are fearful...
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