Coca Cola Pricing Strategy

Coca-Cola does not have one price all over the world and the reason behind this pricing strategy can be encapsulated in two main arguments:

Not all countries in the world have a thriving economy

The currency exchange rate can make all the difference

Let us now understand what these arguments mean. If India ever followed the uniform pricing strategy all over the world, it would not only lose a large chunk of customers but also lose out seriously to its competitors in those local markets. Every country, regardless of its size and economy, does have local producers offering a vast or limited variety of refreshment drinks. These drinks are normally priced low since they are every-day drinks and need to be consumed often, sometimes more than once a day. If the local producers ignore the per capita income of the country, they would never be able...
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