Mass Media

Affects of Mass Media on Children

Mass media can be defined as those channels of communication through which the messages are reached to a wider audience simultaneously (Kundanis, 2003, p. 5). The mass media plays a distinguishing and unique role in shaping the identity and culture of children and young people. Not only this, it also affects their relationship and liaison with family, friends, school, and community (Livingstone & Bovill, 2001).

With their entrance in adolescence, many children start on to engage in health behaviors that are hazardous and unsafe. There are six grave types of adolescent health risk behaviors that are reported to lead the youth worldwide to death and disability. Those include alcohol use, smoking, violent behavior, physical immobility, poor eating habits and sexual behaviors. These behaviors not only put the present and future physical state of adolescents on an edge but also affect their education,...
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