Atlantis Resort Bahamas Advertisement

In creating an advertisement for the Atlantis Resort Bahamas, the most important factors to consider are the customer characteristics, needs, wants and pain points in their lives they look to resort travel to at least lessen or make completely go away for a while. For the affluent, resorts are most often visited to completely change how they experience time, as many are continually facing a chronic time shortage (Mann, 1993). The focus of the advertisement is on unifying the family by giving them freedom to use their time as they want.

Using the Quantcast Research Service (www.quantcast.com) the demographics of the Atlantis website were obtained. The results of this analysis are shown in Appendix A: Demographics of www.atlantis.com . What the analysis shows is that the majority of customers to Atlantis are wealthy, making over $150,000 a year on average, have children, are college educated with...
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