data mining?

The foundational elements of data mining are multidisciplinary in nature, encompassing analytics, computer science, database systems integration and management, statistics and artificial intelligence. Often these technologies are used to create a single system of record used for analysis and advanced queries by the enterprises who build them. Data mining is often included in business intelligence (BI) suites and the analytics layer of an enterprise-wide computing system, as each application needs to gain access to the metrics and key performance indicators (KPIs) (Peacock, 1998). The use of data mining has become more pervasive in marketing, sales and service as organizations strive to gain insights from the terabytes of data they have accumulated over years and in some cases decades of operation. Data mining can provide marketers with greater insights into the preferences, needs and wants of customers, in addition to potential new product or service ideas based on a...
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