Alcoholism researchers developed this model. The model presumes that a consumer is in one phase of change at any given time. This model entails Maintenance, action, maintenance, preparation or pre-contemplation (Patrick 189). The concept is that consumers have to shift from one stage to the next. The stages prepare them to move to the next ones sequentially. This suggests that if consumers hurry through or if they skip stages they are likely to experience setbacks. In addition, different stages apply different strategies. For instance, a person who is addicted to smoking and is at the pre-contemplation stage: this means that the person is not even thinking of quitting the habit. Probably, such a person is always not ready to consider making a list of alternatives (Lucas 920).

This model has been successful in areas such as drug abuse, smoking, and alcohol. However, the model has been applied in changing health...
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