With recent immigration and greater exposure to outside cultures, will the need for diversity arise? Will the need be reflected in media? There is evidence already of this happening thanks to reality shows and the news. Suggestions of hot and cold media point to the need for people to observe or escape. Hot media presents the user with a means to observe a world with limited to no interaction or a cool media outlet that present limitless interactions and meaning. (Haliday, 1978)

Hot media although a staple in viewer ship, presents an either affirming or alienating standpoint to the consumer, whereas cool media reaches to the unknown and constantly changes as its interpreted. To find meaning in media such as is the study of social semiotics, technology may be viewed as a youth and male driven vehicle. What is known is that technology fuels the ever-changing dynamic of social media....
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