More precisely, "color blind racism created a paradox for presidential candidate Barack Obama. While he could not escape "race" his candidacy strategically figured "race" through color blind rhetoric that contained the threat of a black presidency. In spite of his campaign's efforts to avoid his racialization, "Obama" was alternately racialised and deracialized through his affective ties

The tactics used by Obama through the application of the deracialization theory may have its shortcomings. Some, as presented above include the lack of cohesion between being neutral in its gender and not being able to be perceived other than as an African-American. Another shortcoming of deciding to adopt a new stand, as an African-American, on politics is the fact that most advocates of African-American politics may consider a sign of betrayal for the way in which black politics is conducted for decades. More precisely, an interesting point was raised by Georgia Anne Persons...
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